Social Media

Nowadays lot of people talk about SOCIAL MEDIA. What is it? Why brand management focuses Social Media? 

Answers is simple. 

It is a type of media used to communicate between friends, family, customers... Being Social is a Social Media. 

People involved in Brand Management target social media now. It will not make our brand better or people to love us. At the same time it is a powerful media to attain customer satisfaction. When will a brand be successful? 
The answer is when its customers feel happy about the product. So it is the right way to reach success. Compared with other media, the cost incurred is also less...
 
Finally, Social Media is a two way communication. So now the consumers also feel free share their thoughts with producers. So now they become prosumers-both producers and consumers of information.